Graphic design is a craft where professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements in interactive designs, to optimize the user experience.
Graphic design is defined as “the art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, the graphic design communicates certain ideas or messages in a visual way. These visuals can be as simple as a business logo, or as complex as page layouts on a website.
Graphic design can be used by companies to promote and sell products through advertising, by websites to convey complicated information in a digestible way through infographics, or by businesses to develop an identity through branding, among other things. It’s also important to remember that although many graphic design projects have commercial purposes like advertisements and logos, it is also used in other contexts and graphic design work is often created purely as a means for artistic expression.