Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Any marketing that uses electronic devices and can be used by marketing specialists to convey promotional messaging and measure its impact through your customer journey. In practice, digital marketing typically refers to marketing campaigns that appear on a computer, phone, tablet, or another device. It can take many forms, including online video, display ads search engine marketing, paid social ads, and social media posts. Digital marketing is often compared to “traditional marketing” such as magazine ads, billboards, and direct mail. Oddly, television is usually lumped in with traditional marketing.
Types of Digital Marketing
SEO (Search Engine optimization) SEO utilizes tactics that help you rank higher on SERPs so you can reach more potential customers. On-page SEO is everything you do on your website to win clients including engaging content and great website design. Off-page SEO is everything you do outside the website including the use of backlinks. SEO can help you optimize your digital presence and increase conversion rates when you act as a blogger for your website’s content.
PPC (Pay-Per-Click) Pay-per-click (PPC) marketing, also called search advertising, is a type of digital marketing that empowers you to pay only for the clicks you get on your ad. PPC campaigns involve a thorough search and analysis of keywords relevant to your product or service. You can use applications such as Google AdWords or Google Keyword Planner for your keyword research. Among the most common types of PPC, providers are Google Ads. The quality score of your website will determine whether you get a spot-on Google’s search engine results pages (SERPs). Other channels that use PPC include Sponsored Messages on LinkedIn and paid Facebook ads.
Email Marketing Email marketing is a fantastic way to boost interest and awareness from potential clients that already like your business enough to join your mailing list. A smart digital marketer uses a variety of marketing channels to add leads to their email list. To build an email list, you need to create engaging content for your target customers so they can see the value of hearing what you have to say.
Video Marketing Video is a wonderful medium for conducting a marketing campaign that showcases your products or services. High-quality video content helps increase customer engagement and boosts website traffic. YouTube is the second most popular search engine after Google with more than two billion users. Lots of potential customers search for information on YouTube before making a purchasing decision. You can use video marketing on YouTube or Facebook to demonstrate products or services and educate your viewers.
SMM (Social Media Marketing) Social media has dominated digital media lately. According to Statista, as of 2021, there are 3.78 billion social media users worldwide. Popular social media channels include:
- Facebook The greatest benefits of social media are its accessibility and affordability. When you market on these platforms, your aim should be to create brand awareness and build social trust among your followers and the wider digital population.
Content Marketing Content marketing involves creating assets that answer specific questions in a user’s mind. Your content might include:
- Online tutorials
- Podcasts Your content marketing efforts should be geared towards providing high-quality content and relevant resources to your audience. You don’t want your content to feel like an advertisement. Instead, help people solve their problems and make decisions as they experience your brand.